The Client
Specialist accountants for high-revenue health and fitness businesses
The Project
Website copy, YouTube channel descriptions, client bio, blogs, decks, and social content
GrowFactor, led by Simon Kallu, is an accountancy firm working with successful fitness businesses – often generating 6–7 figure revenue. Simon needed copy that would speak to this HNW audience, making the firm’s offer easy to understand and act on.
I worked alongside Boombox Design on the GrowFactor website, refining headlines, hero sections, and CTAs, lead magnet sign-up copy, editing testimonials, and supporting the overall UX and tone. I also wrote YouTube channel descriptions and a professional bio for Simon, and repurposed thought leadership content into blog posts.
“I worked with Nicola on the Growfactor website and can’t recommend her highly enough. She joined the project after the site had been built with placeholder copy. In my experience, this approach can be risky, as it often results in design changes. However, Nicola skilfully wove clear and compelling copy into the design without disrupting the layout. I now recommend Nicola to all my clients in the fitness industry.”
Rob Dickson, Head of Design at Boombox Design
