The Client

Branding agency specialising in fitness

The Project

Web copy, tone of voice document

I share a lot of values with Craig and Marina at We Are Fit. They’re designers and brand experts who only work with fitness businesses. As you can imagine, we work really well together and we have actually teamed up on a number of client projects.

When they turned their attentions to their own brand, they asked me to help out with the copy. I created a tone of voice document, and wrote all the copy for their new website.

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