The Client
Business management software (Saas) for self-employed health & fitness professionals.
The Project
Web copy, brand voice, campaign copy, emails, lead magnets, blog articles, user interviews.
Striive is a business admin software product for self-employed fitness professionals. I was brought on in the early days to write web copy, and over the next two years I worked alongside the team on web updates, lead magnets and ebooks, regular emails, blogs, campaign copy, user interviews and more.
The work was collaborative and creative – I was trusted to generate ideas, develop brand voice, and adapt deliverables as the product and team grew.
“We have enjoyed a very productive 2 years working with Nicola, during which time she has been critical to the development of our blog, newsletters, website, and ebook content, from their initial concepts through to becoming valuable and consistent output for our business.
Nicola always brought enthusiasm, ideas, and a can-do attitude to our planning meetings making the entire experience enjoyable. She was happy to adopt our internal systems and work was always delivered on time and to a high quality.”
Adam Miller, Director, Striive
