Plait Fitness (Chelsey Hughes) is a consultancy that designs and installs gyms and digital content in residential, commercial, and hospitality spaces.

Brand strategy, taglines, ad copy, website copy

Plait Fitness is a consultancy working with commercial real estate developers, architects, and property managers to design, build, and install gyms into commercial offices, apartment buildings, hotels, and multi-use spaces.

Chelsey Hughes approached me in the early stages of the business and together we created brand guidelines (to support comms and investment pitches), short copy including taglines, ad copy, and the entire website.

“Nicola is such a joy to work with! She wrote brand positioning, taglines, and website copy for my B2B gym design and on-demand workout business. She is a true professional and was willing to iterate on each component until it was perfect. I look forward to working with her again in the future!”

Chelsey Hughes, Founder, Plait Fitness