Number seven in this mini series is the big Daddy…
Sales letters
Got something to sell? Then you’re going to need a sales letter (sales page).
But before I get into the elements of what makes a great sales letter (and the things you MUST include), I want to make sure your head is straight.
So put your pen down. Focus.
You Need The Right Attitude To Write A Sales Letter
Writing a great sales letter starts with YOU. Your self confidence, your beliefs about selling, and your pride in what you do.
Selling is NOT pushy or unethical.
At least it shouldn’t be. Think about it like this. You’re in the fitness industry, right? You are in the business of getting people healthier, stronger, happier.
If your product or service makes a real positive difference to people’s lives, solves a problem, and is something they’re already looking for…where’s the problem?
You Owe It To Them!
You’re in business, nobody is arguing with that. And if you believe in yourself, your product, and your service, and if you correctly identify and target people who NEED you, then it’s actually important that you DO sell to those people.
You have a duty to let them know about you, and give them the opportunity to make a decision!
OK. So How Do I Write This Damn Sales Letter?
There’s an art to sales letters, but here are some elements you need to focus on…
- an *amazing* headline
- a succinct, descriptive, attention grabbing intro
- who it’s for…and who it is not for
- proof that you really get them and their problems, and you’re the right person to help
- benefits and value
- the problems you can solve
- exactly how your solution will help them
- what they can expect – what will they receive, how will they use it
- how life will feel/look after they’ve used your solution
- precisely what action you want them to take next
- Q&A or another form of objection handling
- strong call to action/s
- social proof
- your story or the story of the product
Sales pages can be daunting but I promise they don’t need to be.
Start with complete confidence and pride in your product and take it from there.
P.S all 7 of these mini guides are together on this page.
For more fitness industry copywriting chat, join me on Facebook.
Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who has been writing content and direct response copy for the fitness industry since 2004. Get in touch via Facebook, or by sending a message here.
